Conversion Optimization Certification Exam

As the marketer for TravelTheWorld.com, the user experience for the site is Harper's responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What's a factor that's likely slowing down the performance of the website?

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Gertie is the marketer for a client's website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers.

The business owners of Foodizo feel like their mobile website, foodizo.com, isn't offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what's described as the "messy middle" include?

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

Tierra is the marketer for Far West Imports. She's the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google's advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app's UI and features?

Jensen is the marketer for GlobalMovers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Cecila helps to optimize the mobile experience for GroveClove's website and app. Cecila understands that, although mobile devices have constraints that desktops don't have, they also present unique opportunities.In what way does performance present an opportunity for mobile devices when it comes to marketing?

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it's because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?

You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Bartholomew is the marketer for his company's web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz's app. Why should SweetFizz integrate their testing platform with their app analytics?

Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he's unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She's recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop's app. Which of the following is a testing tool that Laura can use for PropShop's app?