Display & Video 360 Certification Exam

You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?

Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

What would you use the Intelligence Panel for in Display & Video 360?

You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?

Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

In what Display & Video 360 scenario does it make sense to use inventory packages?