Google Ads Measurement Certification

A marketer advertises in many markets around the world, including Germany and France. They've started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.

What's a requirement for implementing sitewide tagging?

Which of the following is the first step in setting up conversion tracking?

Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their current audience targeting strategy is limiting their reach to additional consumers. Which Google AI-powered solution should they use to find additional consumers who are likely to convert at their target CPA/ROAS in areas overlooked by manual targeting alone?

An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy. In what two ways would Meridian, Google's open-source MMM solution, be a good fit for this advertiser? Select two answers.

You're running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?

You're collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?

An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?

You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reach and results with TV alone. So, you're considering adding YouTube to your media plan to help achieve your efficient reach and frequency goals. What tool or solution should be used as the first step to explore cross-media impact and forecast reach?

A marketer advertises in many markets around the world, including Germany and France. They've started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?

An advertiser is looking to drive revenue and long-term growth for their business. What are three reasons why value measurement is a good fit for this advertiser? Select three.

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

You work with a national beverage distributor who's launching a new product in a few months. They'd like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What's wrong with how they're promoting the product?

A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?

A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?

An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.

In which scenario is incrementality the measurement option that an advertiser should use?

A marketer advertises in many markets around the world, including Germany and France. They've started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?