Google Ads Apps Certification

What are the two key components of a high-quality app experience?

Felix is measuring view-through conversions (VTCs) with another network and he's been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?

Which statement summarises a Google App campaign?

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

Why should companies with physical locations embrace app usage?

Where do users spend the most time when on mobile devices?

What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?

What are the three tracking solutions for Google App campaigns?

Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

You're creating an app campaign and it's time to consider creative assets. What's the cap for the number of HTML, image and video assets per ad group for an app campaign?

In what way do Google App campaigns simplify the ad creation process?

George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?

Simon's been in the marketing industry for a few years. He's learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

Which two options are benefits of using Google Analytics for Firebase? (Choose two)

What impact has machine learning made on the marketing industry?

Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)