Google Ads Creative Certification

You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

Which of the following describes Google's experimentation tool?

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

Which of the following describes Google's ABCDs of effective creative?

When making a video ad with an awareness objective, which tactic should you use?

For which of the following scenarios would Google's experimentation tool be helpful?

Which set of words outlines the key principles of Google's ABCDs of effective creative?

You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

You've noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

Which of the following is a best practice when implementing an experiment?

You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

You're creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

You're an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad's effectiveness?

You work for a creative agency and are aiming to drive awareness for a global beauty brand's new product. How should you connect with potential customers through a video ad?