Google Ads Creative Certification

How should you approach creative effectiveness in order to boost performance of video campaigns?

You're managing your first app campaign and understand that text is an important input, but you're not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Which aspect ratios are accepted for image assets in app campaigns?

Describe the difference between the traditional story arc and the emerging story arc.

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

You work for a media agency and are looking to optimize your client's responsive display ads to boost performance. Which of the following actions should you take to start?

You're looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

You work for an agency managing app campaigns for a client. They've achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

You work for a creative agency making video ads for a client that's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

You work for a media agency and need to make sure all of your clients' Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

You're managing app campaigns for a financial services company. Which of the following assets should you use?

You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

You've never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

You own a small furniture company and have been driving online sales with video campaigns, but you'd like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?

What information is automatically pulled for you when creating an app campaign?

Which of the following asset types would not be accepted for an app campaign?

How often should you view your asset report and replace low-performing assets for a Discovery campaign?

You've identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google's experimentation tool to acheive this?