Google Ads Display Certificatio

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

How does Google Display ads grow marketing results for advertisers?

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?

What's one benefit of using responsive display ads?

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?

Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

What are two benefits of automated bidding? (Choose two.)

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?