Google Ads Video Certification

You're building a Google video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?

Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?

You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

During media planning, what can Reach Planner help with?

The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

You're creating a storyboard for a video ad and you're optimising for view completions. Which of the following is a way to hook and sustain attention?

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?

You're planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as 'Video played to', which measurement solution should you use?

You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

How should you approach evaluating video action campaign performance to drive more conversions?

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

When making creative for a video action campaign, which best practice should you follow?