Grow Offline Sales Certification

What's a priority for the store marketing or traditional marketing team?

How do you calculate how much a store visit is worth to your business?

The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.

What may happen if you optimize towards online conversions only?

You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?

You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

What's a benefit of Local Inventory Ads?

You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?

Which method can you use to determine if an ad drove incremental results?

What is the recommended budget and time to run your Performance Max for store goals campaign?

In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

What's one way you can engage with your team when developing an online-to-offline strategy?

Besides store visits, what's another input needed to measure store sales?

What is a geo-based experiment?

What's a benefit of pickup later?

What's an action Omnichannel customers take when deciding to make a purchase?

In which scenario would you use a store-centric approach?

After you upload the local product inventory feed and set a feed schedule, what should you do next?