Grow Offline Sales Certification

What information is displayed using location extensions linked through a Google Business Profile?

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

What's a control group?

What's a key benefit of Performance Max for in-store goals?

What's a recommendation when setting up a Performance Max for omnichannel goals campaign?

You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?

You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

What campaign objective would you set when creating a Performance Max for store goals campaign?

What's the purpose of Google Merchant Center?

Which of these is a traditional offline advertising channel?

When is it recommended to use a location extension over a affiliate location extension?

In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.

How are store visits measured?

When might you use an omnichannel shopping campaign approach?

When would you use an affiliate location extension?

Which location data source requires you to set up an account and link it to Google Ads?

You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

What is one automation tool that helps optimize to online and offline shoppers?

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?