Search Ads 360 Certification Exam

All Questions

1.

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?

2.

From what option in the navigation menu of Search Ads 360 can labels be created?

3.

You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns.What tool within Search Ads 360 should they turn to?

4.

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

5.

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

6.

What type of account do you create for reporting on search campaigns that aren't directly supported by Search Ads 360?

7.

Your client is requesting an overview of their Search Ads 360 performance within a customized date range.What should you share with them?

8.

Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

9.

Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?

10.

Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

11.

Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?

12.

What are three key functionalities of Search Ads 360?

13.

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency--but they can't see all their campaigns. What's one reason this might be happening?

14.

Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly.What should they use within their Search Ads 360 account to do that?

15.

At what level should you evaluate performance for your Search Ads 360 bid strategies?

16.

Where can you apply labels within your Search Ads 360 campaign?

17.

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

18.

What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

19.

If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

20.

What's Search Ads 360?