Search Ads 360 Certification Exam

All Questions

21.

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

22.

What's one way you can use custom dimensions in Search Ads 360 to help make business decisions?

23.

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

24.

If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

25.

Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there's limited consistency and minimal automation. What might be happening?

26.

Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

27.

Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up

28.

Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time.What should they use in Search Ads 360?

29.

How many bid strategies can each Search Ads 360 campaign have?

30.

Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

31.

How many Facebook accounts can be linked to Search Ads 360 at a time?

32.

What Google products can Search Ads 360 integrate with?

33.

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

34.

What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

35.

Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?

36.

You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?

37.

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they'd use?

38.

You're working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?

39.

Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

40.

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?