AI-Powered Performance Ads Certification

What's a best practice to follow when creating a Performance Max campaign?

A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?

What's a common type of value definition used in value-centric measurement strategies?

What's a benefit of negative keywords?

What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance? (Choose two.)

How can Explanations be used to help improve campaign performance?

What kinds of factors contribute to an optimization score recommendation being surfaced in an account?

Why is it important to uncap budgets to fully capture the benefits of Google's AI?

A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?

A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Which of the following is considered a best practice when creating effective image assets?

Which marketing behavior can benefit from AI? (Choose three.)

A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?

What's a benefit of using broad match keywords?

A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?

What's an example of a metric used to measure value?

An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?

A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?