AI-Powered Performance Ads Certification

An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

How does a test-and-learn mindset allow marketers to find success with Google's AI?

What's an important benefit of opting into automatically applied recommendations?

What's a best practice when building an account structure designed to improve the performance of AI-powered solutions?

How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

Which of the following is considered a best practice when creating a campaign experiment?

What's a common budget strategy in traditional marketing organizations?

What efforts should digital leaders prioritize in order to support Google's AI?

A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)

What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)