Google Ads Measurement Certification

An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?

An advertiser generates 50 leads from their lead form. From these leads, they end up with 25 consumers worth an average of $100 each. What's the value of each lead?

What are four levers you can use to optimize your audience targeting for maximum results?

Why might an advertiser use enhanced conversions for leads?

What's the definition of a tag, as it pertains to digital advertising?

If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?

What's one of the reasons that advertisers should adopt enhanced conversions for web?

You've been discussing the importance of a first-party data strategy with your client, but they're questioning why they need to make that adjustment when their internal systems rely on third-party data and cookies. How would you explain to your client the benefit of using their own first-party data?

How are incrementality experiments different from A/B experiments?

Which scenario describes why an advertiser should implement consent mode?

When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?

Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.

A marketer added a conversion tracking tag to a landing page on their company's website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

How would a digital marketing consultant describe the Google tag to a new advertiser?

Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?

What is conversion modeling?

You're concerned about the complexity of implementing first-party data in your Google Ads campaigns, specifically the technical challenges of formatting and uploading your data. Which of these options simplifies your first-party data implementation?

Which of the following can be used to describe enhanced conversions for leads?

How can an advertiser set up enhanced conversions for leads?

To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?