Google Ads Measurement Certification

Which of the following describes the number of times a unique user will see an ad over a given time period?

You have a goal of maximizing reach and increasing awareness. To do so, you're running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.

Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?

When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they're succeeding or failing at each step?

How does data-driven attribution work?

What do marketing mix models show advertisers?

What are two capabilities of Google Tag Manager? Select two.

You're working to demonstrate the business value of your company's digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?

Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketing budget. The CMO’s annual marketing portfolio included online and offline channels, across both brand and performance media. Which measurement solution should the client use?