Google Ads Apps Certification

Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?

Which task could the Market Finder by Google tool help with?

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

When creating image assets for an app campaign, which two of the following should you consider? (Choose two)

Adam's taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

What are the two most common reasons a finance company might choose to promote its app?

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

What's the maximum number of localised store listing experiments that can be run at once in Google Play?

Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)

A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?