Google Ads Apps Certification

Clara's colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

What should you keep in mind when selecting events to measure in a Google App campaign?

What are the two main marketer objectives for app promotion?

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)

A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

How do humans and machines work as an effective team when running Google App campaigns?

Why is conversion tracking critical for Google App campaigns?

What's the advantage of identifying app users with high lifetime value in a Google App campaign?

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

How do Google App campaigns help both marketers and users? Select the best answer.

Your manager is questioning the need for you to spend time on your new Google App campaign, since 'machine learning is doing everything'. What are three things that you can tell your manager that you're doing to guide the campaign? Select the best answers.

You're working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.

Select two reasons why a finance company might invest in app promotion. Select the best answers.

You're running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online's listing on Google Play. Select the best answers.

You've just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. Select the best answers.

You're running an App campaign for OneStop, an international clothing retailer, and you're trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.