Google Ads Video Certification

All Questions

21.

You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

22.

You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

23.

You want to reach people based on their interests using your Google video campaign, but you're not looking to build or refresh audiences manually. What audience solution should you use?

24.

You're planning to run a Google video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

25.

Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

26.

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

27.

You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

28.

Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

29.

You work on the marketing team for an eCommerce business and you're looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?

30.

Which of the following captures how YouTube serves users, creators and advertisers?

31.

What do Insights Finder and Find My Audience help you do?

32.

Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

33.

For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

34.

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?

35.

What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?

36.

What's a benefit of using Google's video solutions to achieve your awareness, consideration or action goal?

37.

You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?

38.

You're planning to run a video action campaign. How should you approach your measurement strategy?

39.

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

40.

Which of the following captures the four reasons creators choose YouTube?