Google Ads Video Certification

A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

What are the three primary benefits of Reach Planner?

You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?

You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

What action should you take when optimising a campaign to drive conversions faster?

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?